In this episode of Warriors Unmasked, we welcome back J.R. Butler, a former NCAA hockey player,
founder of Shift Group, an expert in post-athletic career transition, a mental health advocate, and a
new dad. His journey is an inspiring story of transformation and resilience, filled with deep insights
into the challenges athletes face when transitioning from their sports careers to everyday life.
J.R. dives into his personal experience of losing his identity as a hockey player and how it felt like
mourning a lost loved one. This profound loss propelled him into a period of self-discovery, leading
him to understand the importance of finding purpose beyond the rink. He emphasizes that purpose
and passion are distinct yet interconnected aspects that drive our actions and decisions.
His narrative is a powerful example of how athletes can leverage their innate characteristics—resilience, coachability, teamwork, and competitiveness—in their post-sport careers.
J.R.’s journey through these challenging transitions has equipped him with unique insights that he
now shares through Shift Group, helping other athletes and military personnel find their path after
their careers.
As a new father, J.R.’s purpose has evolved, yet his passion for helping others discover their potential
remains constant. His story is a testament to the fact that while careers may end, the qualities
honed during those careers can open doors to new, fulfilling endeavors.
This episode is more than a conversation; it’s a guide to navigating life’s transitions with grace,
resilience, and an unwavering sense of purpose. It’s a roadmap for anyone facing a crossroads in
life, affirming that with self-reflection and determination, every end can mark the beginning of a new,
exciting chapter.
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If you’re looking to explore the depth of J.R.’s insights and experiences or seeking guidance in their
own journey of transition and self-discovery, press play on this episode and embark on a path of
empowerment and transformation.
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